An outsourced Human Resources services company with deep subject matter expertise, exceptional customer service, and an enviable client retention rate was searching for a top sales leader to join the executive leadership team. The well-established and reputable firm needed to bring in an experienced and polished VP of Sales (Player/Coach) to take over the department, implement new sales processes, recruit, hire, train, and motivate a team of reps to drive net new revenue. The company had a vast human resources network from which to hire from, but turned to DANA for its expertise in sales to identify and vet high performing candidates.

Industry: Outsourced HR Services

Decision Maker: President


Our team partnered with leadership to clearly define their differentiators in the marketplace and uncover and unpack what had previously worked and what had not. Essential to the ideal placement was a candidate who reflected and advanced their competitive advantage as a high-touch, personalized, and tailored service.

After rigorous candidate interviews, DANA immediately set out to present candidates who had relevant and proven management experience and was a strong individual contributor, successful at closing deals.
We provided a short list of equally qualified, driven Player/Coaches curated from the Software, SaaS and Market Research industries. The client was faced with a good problem: the challenge of choosing an individual from an outstanding group of candidates (their words, not ours) to make an offer. This VP continues to thrive today.

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